Senior enterprise success manager

Shopify

Jan 2021 - Present

Seattle, WA

Shopify Plus is a global enterprise-level omnichannel commerce platform that enables unmatched scalability. I help high-growth, high-volume merchants optimize their business and be more successful by developing strong relationships and providing long term solutions to their biggest challenges. I consult with C-Suites and Directors of eCommerce and omnichannel businesses to strategize, acquire, convert and retain more customers while improving operations, simplifying their tech stack, and developing brand strategy.

• Managing a book of Shopify’s largest and most strategic enterprise accounts

• Consults with Key Leadership and C-Suites to provide strategic guidance, optimization tools, research and solutions

• Focused on acquisition, conversion, retention, site merchandising, performance marketing, brand strategy, operations, industry best practices, and technical integrations

• Builds relationships with Key Decision Makers and advocates for product adoption

• Works alongside external partners, agencies, app developers, and internal Shopify teams to help merchants exceed their goals

• Creates Account Plans, Risk Mitigation Plans, Business Reviews, and SWOT analysis to highlight and address areas opportunity. Performs regular site audits (UX, SEO, KPI Benchmarking)

• 2021 US West Top Performing team member in Engagement, Product Adoption, and Growth KPIs

National Accounts Manager

Alta Cycling Group

Oct 2018 - Jan 2021

Seattle, WA

Alta Cycling Group is a manufacturer and omnichannel merchant of premium bicycles throughout North America under the Diamondback, Raleigh, Ghost, Haibike, RedLine and iZip brands. As National Accounts Manager, I accelerated DTC eCommerce sales and grew B2B sales and partnerships while directly managing the Ghost Bikes product line and servicing Alta’s largest national accounts (REI, MEC, Dick’s, Expert Voice, Boeing). I lead the execution of paid, influencer and affiliate marketing campaigns, content creation, product launches, performance analysis, and the development of strategic partnerships. Managed daily POs, inventory, product set ups, site merchandising, and forecasting.

• Increased NPS score among influencers by 31 points 2020 YoY

Product Development Specialist

Trek Factory Team

March 2011 - Jan 2013

Seattle, WA

Trek Bicycle is the largest domestic manufacturer of premium bicycles and accessories sold globally. As Product Development Specialist with Trek’s Factory Team, I lead field marketing efforts, experiential retailer training, competitive analysis, product development and event management throughout North America. In 2012 I represented Trek at over 130 races, festivals, corporate and consumer events.

• 2012 Outstanding Trek Ambassador award recipient

Marketing COORDINATOR

Trek Bicycle Corporation

Sept 2007 - March 2011

Madison, WI

As a Marketing Coordinator for Trek Bicycle, I created copy and imagery for press releases, websites, newsletters, blogs, email and social media campaigns, and represented Trek at corporate and consumer events. I worked within Trek's internal creative department and coordinated with external agencies. It was the beginning of my professional career, where I leveraged my passion for bikes, years of bike shop experience and a Liberal Arts degree into a 23-year-old's dream job.